A good ol’ fashioned saloon in the central coast of California, was expanding their offerings from handcrafted micro brews, and getting in to the boutique wine scene. They sought to establish a brand that both stood apart from their saloon identity, but at the same time paid homage to their heritage, and feel of the saloon. We went with the feel of an old fashioned brand, utilizing the simple shape of the letters and the burnt edges giving a nod to that burnt brand feel.