...I believe in creativity and art, in all forms. I think there are so many ways for creativity to manifest itself, and that is the beauty of it. The idea is simple and incredibly complex all at the same time. What every project needs is creative, but what does that mean? ...Exactly! it means something different for each client, for each project and each element...so, that is what I do, I do creative...and quite frankly I do it quite well.